Simple really, by engaging people at a level most informed people refuse to do. Ms McCarthy spreads her ill-informed diatribe to anyone who’ll listen on any medium available.
Jenny McCarthy’s strength is that she doesn’t just join in the conversation — she assaults it. She has publicly joined an autism organisation, she participates in social media, she writes books and articles, she reaches out to the press and she has a marketing strategy. It even looks like she is going to have her own talk show.
Kevin MD has more: